4 Comments Free $50 Google Adwords Advertising Voucher

1. Dez Blanchfield

   July 13th, 2008 at 11:16 am

   1

   What would have been really neat, using this free AUD$60 voucher offering from Google, would be to run a competition on the web, make it go viral, to get people to sign up with AdWords, get the free AUD$60 worth of credit and challenge them to generate the most traffic to your web site using that free voucher, and the winner would get a USD$1,000 cash payment to their bank account or PayPal account.

   Why would this work? Well, first you would have to get the word out, to make it work - you need it to go viral, so you’d have to promote it through the massive networks and forums of SEO’s out there etc, and the massive network of wanna be SEO’s who have time to give it a go.

   The way it would work, is you get hundreds, if not thousands of people to want to make a quick USD$1,000 from a few mins effort of their time, so they sign up with Google, generate an adwords campaign, and use it to promote your web site, and if they get the most traffic for the given month you run the challenge during, they get the cash - it’s that simple.

   Do the math, if you get thousands of people, regardless of weither or not they are good SEO’s, generating traffic, campaigns, linking to the site and their ads, doing all this stuff to build traffic to your site, you are going to one way or another, get a massive influx of traffic, and if you’re really smart, you make sure that your landing page is somewhere that sells your services, and sells it well, sells it easily, so that if even say 1% of the potentially hundreds of thousands of new hits you would surely get from all this activity, if only 1% landed and converted to a sale, that’s going to be thousands of new sales.

   Now do the back of the envelope math, for a mere USD$1,000 in cash, you’ve generated an unimaginable amount of noise, traffic, awareness, street cread, you name it, that you could not possibly afford to generate with a commercially funded PR and Marketing / Sales campaign - and because you’re smart, you managed to convert that traffic to let’s say that 1% of sales.

   If that 1% of sales was even just hundreds of sales, let’s say you sold just a measly 100 products even though it’s more likely you’d sell thousands, and your per sale value was even just say AUD$50, then you’ve cleared an easy AUD$5,000 in sales, so your nett profit out of it all was AUD$4,000 or so once you pay the USD$1,000 out as the cash prize, and everyone’s happy.

   But then put a value on the market awareness you’ve gained, the additional repeat traffic you’ll continue to get for months and months if not years, after the event, due to people posting about it on their blogs and pointing / linking to your site, your competition page, because yes, you’d create a blog style competition page, and all that would live well beyond the end date of your competition, for months, or more like years.

   Now you can’t possibly put a value on that sort of viral outcome, it’s worth millions, because it just keeps on giving and giving you more and more traffic!

   Now if you’d used that Google AUD$60 to run this sort of fun challenge, that would have been a Google funded global traffic challenge like none ever seen before

   Cheers,

   Dez

   —
   Dez Blanchfield
   http://www.blanchfield.com.au/
   http://www.websearch.com.au/
   http://www.cradletechnologies.com/
   http://www.thestorageforum.com/

2. Binh

   July 13th, 2008 at 11:38 am

   2

   Hi Dez,

   Fantastic post! Too bad this offer has expired (although the landing page is still up). Perhaps next time Google does something like this again, I will experiment with this strategy. Sounds like a fantastic idea though. Brilliant!

   Binh

3. cloudsters

   August 1st, 2008 at 5:21 pm

   3

   Does anyone know if the A$10 is deducted from the value of the voucher, or is charged directly to our credit cards?

4. Binh

   August 1st, 2008 at 5:52 pm

   4

   Hi cloudster,

   The AU$10 gets charged out of your credit card as an activation fee so you must be willing to pull out at least $10 to activate your account and receive the free credits. Hope that helps.

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